picked.ai/hire/performance-marketer
Hire a performance marketer
How to hire a
performance marketer.
Salary bands, time-to-fill, what good actually looks like, and the assessment we put every candidate through. Built on nine years of validated psychometric data from Neuroworx.
Post this role
~30 seconds
Title, level, three must-haves. We syndicate, screen, score, and shortlist. First 50 candidates free.
Post this role for free →
£97,500
Median salary · United Kingdom
£80-£115k senior range
42d
Typical time-to-fill
down to 3.6d with Picked
224
Applicants per role
Series A · public posting
9 / 224
Make it to interview
industry · pre-AI screening
Salary bands
What it costs to hire one.
2026 H1 · base + variable
LevelUSUKEURemote
IC1 / Junior paid$67-$93k£42-£58k€45-€62k$55-$77k
IC2 / Performance marketer$93-$131k£58-£82k€62-€88k$77-$108k
IC3 / Senior performance$128-$184k£80-£115k€86-€123k$106-$152k
IC4 / Lead performance$176-$243k£110-£152k€118-€163k$145-$201k
IC5 / Head of performance$232-$320k£145-£200k€155-€214k$191-$264k
Source · 2,847 anonymised offers placed via Picked Q4 2025 to Q1 2026. Updated monthly.
What good looks like
Past credentials. Present signals.
01
Channel economics
Reads LTV by cohort before touching the bid. Knows when a channel is winning on a metric that does not pay rent.
02
Creative instinct
Briefs creative that beats the channel. Has a view on the hook, not just the placement.
03
Attribution honesty
Knows the difference between last-click and incrementality. Will tell the CFO when the dashboard is lying.
04
Cross-channel coordination
Plans the brand, paid social, search, and display together. Notices when one channel is just stealing credit from another.
05
Bias for the boring
Audits the existing account before launching the new channel. Fixes the landing page before raising the budget.
Nine years of Neuroworx outcome data on 14,000 performance marketer hires says: the candidates rated high on channel economics + attribution honesty outperform high-prestige-CV candidates by a wide margin in the first twelve months.
Read the paper →
What Picked puts every candidate through
Four stages. Each one written down.
From the Neuroworx item bank · 1,247 items live
01
Triage
CV + cover screened against must-haves. Title, level, language, region, three skills you set. Hard filters first. The model spends no time on people you would not even read.
~12 seconds · $0.12
02
Conversational screen
A 12-minute voice or chat conversation against six structured probes: motivation, scope of last role, the thing they are proudest of, biggest production mistake, what they would build with a free month, why this role.
~12 min · $0.31
03
Role-fit assessment
A scoped task drawn from the bank. Submit a short writeup. Scored against a published rubric on judgement, craft, and pragmatism.
30-60 min · $0.28
04
AI first-round interview
A 20-minute voice interview against six items drawn from the IC3 item bank. Includes behavioural ("tell me about a time"), technical or scenario ("walk me through how you would approach"), and an ownership probe.
~20 min · $0.24
The 1,247 items for performance marketer are split across 42 sub-rubrics. Every item has been calibrated against twelve-month performance outcomes from 14,083 prior hires.
See sample items ↗
Sample interview questions
A few from the item bank.
01
Walk me through the last channel you scaled or killed.
Listen for: A specific channel, specific budget, specific cohort behaviour. The decision moment.
02
Tell me about the last time LTV by cohort changed your bid.
Listen for: A specific cohort that under-delivered. The action they took. The conversation with finance.
03
Describe a creative test that beat the channel.
Listen for: A specific test. The hook. The lift. What they did with the loser.
04
When did you last argue with finance about attribution?
Listen for: A real conversation. The model they pushed back on. The compromise they reached.
05
Tell me about a winning channel you killed.
Listen for: A specific channel. The retention gap that killed it. The conversation with the leadership team.
See all 30 questions →
Job description template
Copy. Paste. Replace the bracketed bits.
performance-marketer.md
221 words · 3 min read
# [Senior/Mid/Junior] performance marketer · [city] or remote

We are hiring our [Nth] performance marketer. You will own paid end-to-end (currently: [the channels you actually run]). The team is [N] marketers and [finance partner]. [How attribution is checked].

## You will be good here if

- You read LTV by cohort before you touch a bid.
- You have killed a winning channel because the cohort behind it did not stick.
- [The third trait you actually care about].

## What you will not get

A spend-it-fast role. Budgets follow incrementality, not last-click. We will ask you to pause a winning channel if the cohort behind it does not stick.

## Compensation

[Currency][low] to [high] base. [low] to [high] percent equity. We post the band because we mean it.

## How we hire

30-second post, screen + assessment via Picked, 20-min interview via Picked, one on-site half-day with the head of marketing and the CEO plus a live channel-mix discussion. We aim to give a yes or no in 7 days.

## What is the rubric

Channel economics, creative instinct, attribution honesty, cross-channel coordination, bias for the boring. Not the spend volume on your last CV.

That is the JD. Apply via [link] or just send a paragraph about the last winning channel you killed and why.

[Your name], [your title]
Full JD template page →
Hire a performance marketer.
By Friday.
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$0.99 per AI-vetted candidate. First 50 free.
Hire performance marketers · Picked.ai