A short page on how to use the Picked wordmark, icon, colour and tone. Download the kit at the bottom. If you're unsure, email brand@picked.ai and we'll review your usage in a day.
The wordmark
picked.
picked.
Do
Keep the pink stop. It does work.
Don't
Recolor the stop. It carries the brand.
Don't
Stretch, tilt, or italicise the wordmark.
The icon · “the pick rising”
16PX
32PX
64PX
128PX
Colour · the system
Ink#0B1220
Primary text. Footer.
--ink
Paper#FFFFFF
Page background.
--paper
Accent#FF2E63
The moment of decision. Never a slab.
--accent
Surface#FBFBFC
Soft fills. Card backs.
--surface
Muted#5C6675
Secondary text.
--muted
Hair#E8EAEF
Hairline borders.
--hair
AA · 14pt+Accent on Paper passes WCAG AA at 18px regular / 14px bold and above.