Log inPost a role
Brand · for press, partners, integrations
Use our mark.
Don't tilt it.
A short page on how to use the Picked wordmark, icon, colour and tone. Download the kit at the bottom. If you're unsure, email brand@picked.ai and we'll review your usage in a day.
The wordmark
Do
Keep the p simple, with a clear counter.
Don't
Add a second p beside the wordmark.
Don't
Stretch, tilt, or italicise the wordmark.
The icon · the Picked p
16PX
32PX
64PX
128PX
Colour · the system
Ink#0B1220
Primary text. Footer.
--ink
Paper#FFFFFF
Page background.
--paper
Accent#FF2E63
The moment of decision. Never a slab.
--accent
Surface#FBFBFC
Soft fills. Card backs.
--surface
Muted#5C6675
Secondary text.
--muted
Hair#E8EAEF
Hairline borders.
--hair
AA · 14pt+Accent on Paper passes WCAG AA at 18px regular / 14px bold and above.
AAA · largeInk on Paper passes AAA at any size.
Type · two families
Display + UI
Bricolage Grotesque
Variable. opsz 12-96, wght 200-800, wdth 75-100. Self-hosted, OFL.
Aa 300
Aa 420
Aa 540
Aa 680
Mono
JetBrains Mono
400 / 500 / 600. Self-hosted. Used for system labels, IDs, code in changelogs.
400 · req_2eZvK
500 · req_2eZvK
600 · req_2eZvK
Voice
We sound like
  • · Editorial. Calm. Specific.
  • · “Three finalists in 48 hours.” Numbers do the persuading.
  • · Period, comma, colon, ·. Not em-dashes.
  • · Italic or pink emphasis on the load-bearing word.
We avoid
  • · Exclamation marks. Emoji. Marketing fluff.
  • · “Empowering”, “unlock”, “synergy”, “AI-powered”.
  • · Em-dashes, ever.
  • · Rhetorical questions, ever.
The kit · one zip
Picked · Brand kit
Wordmark and icon (SVG and PNG, navy and white), browser and app icons, colour tokens, and usage notes. Our tagline is “Your AI hiring team”.
Download brand kit ↓
SVG wordmark
Inline-able. Light + dark.
↓
Icon · favicon set
Browser, Apple and installed-app icons.
↓
Tagline
Your AI hiring team.
↓
Colours
Navy, pink and white.
↓
Your AI hiring team
© 2026 Picked · Made in London · Three finalists in forty-eight hours.
Brand · Picked.ai