Why we built Picked
Hiring is broken because
it rewards looking, not doing.
We started Neuroworx nine years ago to fix one thing: make the best person actually win. Picked is the next chapter of that work.
est. 2017 as Neuroworx·rebuilt 2026·one belief
five things we believe
Manifesto · v.01
2026
01
The CV is a lie.
Optimised for the reader, not the work. Hiring on it means hiring writers of CVs.
02Inbox triage is the wrong job.
03Same task. Same score.
04Feedback is the floor.
05The best person wins.
From Neuroworx
Nine years on.
2017 · fair-hiring tests
2026 · the whole thing
“The best person should actually win.”
founding belief · 2017
The compare
Same line items. Different prices, different jobs.
The old way · ATS
  • $1,200per seat / month
  • 200CVs in a pipeline you manage
  • 6 weeksto a shortlist, on a good week
  • HR-ledtop-down rollout, change-management deck
  • Verificationgymnastics for ATS integrations
  • Quarterlybusiness review and seat audit
● picked.
  • 99¢per AI-vetted candidate
  • 3finalists. Plus the ranked list.
  • 48 hourson your desk by Friday
  • Bottom-upsold to managers, not HR
  • First 50candidates free. Self-serve.
  • Continuousshipping. No quarterly cadence.
The thesis
Three things we believe that most ATS companies don't.
01
Hiring is a tax on the manager's actual job.
Every hour a senior IC spends reading CVs is an hour they're not shipping. Every hour a head of sales spends in a screen call is an hour their team is unattended. The ATS's job has been to organize this tax. Ours is to eliminate it.
02
HR resists "AI hires for you" because it threatens their craft.
The discovery, the rapport, the gut read: that's the part of the job HR loves. We don't take that from them. We give it to the manager, who already had to make the decision anyway.
03
You can sell to managers, bottom-up, for 99 cents.
Greenhouse needs a sales call and a procurement review because Greenhouse needs $14,400 a year per seat. We need a credit card and a role title. Different unit economics, different go-to-market.
HR resists "AI hires for you" because it threatens their craft.
Hiring managers welcome it because hiring is a tax on their actual job.
· Strategic summary, 11.05.2026
Neuroworx Ltd · Internal
If the thesis holds, the action follows
Post a role. See the system work.
Manifesto · Picked.ai