Performance marketer job description template

picked.ai/performance-marketer/jd-template

A performance marketer

JD that is not generic.

One short, opinionated template. 280 words, not 1,800. Below: a side-by-side teardown of the typical job description and what to cut, the template ready to copy, and a one-click button to post it via Picked.

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The teardown

Side by side. Cut everything in red.

A typical JD · 1,847 words

scroll-killing

Performance marketer (typical posting)

About us · cut

Founded in 2019, ACME Inc is a fast-growing, mission-driven, customer-obsessed scale-up empowering the modern hiring loop. We have been featured in TechCrunch, won several awards, and our culture has been recognised by Best Places to Work.

About the role · cut

You will be joining a passionate, collaborative team of self-starters in a dynamic, fast-paced environment. We are looking for a high-performing professional who is excited by ambiguity and ready to wear many hats.

Responsibilities · cut

- Collaborate with cross-functional partners to align stakeholders - Drive impact across the business - Champion excellence - Be a culture ambassador for the team - Wear many hats - Lots more bullets like this

Requirements · cut

- 5+ years of professional experience - Strong communication skills - Self-starter - Team player - Comfortable with ambiguity - Bachelor's degree or equivalent

Nice to haves · cut

- A laundry list of every tool anyone on the team has ever used - MBA / advanced degree - Previous experience at a high-growth startup

Benefits · cut most of this

- Competitive salary - Equity - Health, dental, vision - Unlimited PTO (which no-one takes) - Free snacks (in office) - Annual offsite - Pet-friendly office - Pinball machine

Picked template · 221 words

ships

Senior performance marketer · London or remote

We are hiring our first performance marketer. You will own paid end-to-end (currently: paid social, search, and an early read on display). The team is one head of marketing and one content marketer. Finance reads the cohort report you build. We run holdouts before we trust the dashboard.

One paragraph, not six sections

Context. What the role owns. Team size. How you ship. Everything else is noise until the interview.

Skip the company overview

They found your JD. They can find your website. They will skim it. They will learn about you in the interview if they are still interested.

Bullets only where they earn their place

A list of "responsibilities" tells the candidate nothing they cannot guess.

Post the comp band

You will filter the wrong people anyway. Either pre-application or after offer. Pre is cheaper.

The template · plain text

Copy. Paste. Replace the bracketed bits.

Post with this · 30s

performance-marketer.md

221 words · 3 min read

# [Senior/Mid/Junior] performance marketer · [city] or remote

We are hiring our [Nth] performance marketer. You will own paid end-to-end (currently: [the channels you actually run]). The team is [N] marketers and [finance partner]. [How attribution is checked].

## You will be good here if

- You read LTV by cohort before you touch a bid.
- You have killed a winning channel because the cohort behind it did not stick.
- [The third trait you actually care about].

## What you will not get

A spend-it-fast role. Budgets follow incrementality, not last-click. We will ask you to pause a winning channel if the cohort behind it does not stick.

## Compensation

[Currency][low] to [high] base. [low] to [high] percent equity. We post the band because we mean it.

## How we hire

30-second post, screen + assessment via Picked, 20-min interview via Picked, one on-site half-day with the head of marketing and the CEO plus a live channel-mix discussion. We aim to give a yes or no in 7 days.

## What is the rubric

Channel economics, creative instinct, attribution honesty, cross-channel coordination, bias for the boring. Not the spend volume on your last CV.

That is the JD. Apply via [link] or just send a paragraph about the last winning channel you killed and why.

[Your name], [your title]

Tone rules

Eight phrases to delete
from every JD you ever write.

"Rockstar / ninja / wizard"

Nobody respectable applies to this. Replace with: nothing.

"Self-starter"

Means: we have no plan and no manager. Replace with: name the actual autonomy.

"Comfortable with ambiguity"

Same thing again. Replace with: tell them the specific ambiguity they will face.

"Fast-paced environment"

Means: chaotic. Replace with: name the cadence, sprints, ship-day, on-call.

"Champion"

A verb that means nothing. Replace with: the actual outcome.