picked.ai/hire/content-marketer
Hire a content marketer
How to hire a
content marketer.
Salary bands, time-to-fill, what good actually looks like, and the assessment we put every candidate through. Built on nine years of validated psychometric data from Neuroworx.
Post this role
~30 seconds
Title, level, three must-haves. We syndicate, screen, score, and shortlist. First 50 candidates free.
Post this role for free →
£81,500
Median salary · United Kingdom
£68-£95k senior range
42d
Typical time-to-fill
down to 3.4d with Picked
296
Applicants per role
Series A · public posting
9 / 296
Make it to interview
industry · pre-AI screening
Salary bands
What it costs to hire one.
2026 H1 · base + variable
LevelUSUKEURemote
IC1 / Junior writer$58-$80k£36-£50k€39-€54k$48-$66k
IC2 / Content marketer$80-$112k£50-£70k€54-€75k$66-$92k
IC3 / Senior content$109-$152k£68-£95k€73-€102k$90-$125k
IC4 / Lead content$147-$205k£92-£128k€98-€137k$121-$169k
IC5 / Head of content$192-$264k£120-£165k€128-€177k$158-$218k
Source · 2,847 anonymised offers placed via Picked Q4 2025 to Q1 2026. Updated monthly.
What good looks like
Past credentials. Present signals.
01
Voice instinct
Writes in the company voice on a first pass. Can name three sentences that sound off-brand from a draft they did not write.
02
Research depth
Will read four primary sources before drafting. Has cited the practitioner, not the listicle.
03
Editorial judgement
Kills their own paragraphs. Knows the lede when they read it. Cuts more than they add in the second pass.
04
Distribution craft
Has cracked a channel that the team did not expect. Knows the difference between an audience and a feed.
05
Honesty about traffic quality
Reads the conversion before the visit count. Will retire a high-traffic piece that brings the wrong reader.
Nine years of Neuroworx outcome data on 14,000 content marketer hires says: the candidates rated high on voice instinct + editorial judgement outperform high-prestige-CV candidates by a wide margin in the first twelve months.
Read the paper →
What Picked puts every candidate through
Four stages. Each one written down.
From the Neuroworx item bank · 1,247 items live
01
Triage
CV + cover screened against must-haves. Title, level, language, region, three skills you set. Hard filters first. The model spends no time on people you would not even read.
~12 seconds · $0.12
02
Conversational screen
A 12-minute voice or chat conversation against six structured probes: motivation, scope of last role, the thing they are proudest of, biggest production mistake, what they would build with a free month, why this role.
~12 min · $0.31
03
Role-fit assessment
A scoped task drawn from the bank. Submit a short writeup. Scored against a published rubric on judgement, craft, and pragmatism.
30-60 min · $0.28
04
AI first-round interview
A 20-minute voice interview against six items drawn from the IC3 item bank. Includes behavioural ("tell me about a time"), technical or scenario ("walk me through how you would approach"), and an ownership probe.
~20 min · $0.24
The 1,247 items for content marketer are split across 42 sub-rubrics. Every item has been calibrated against twelve-month performance outcomes from 14,083 prior hires.
See sample items ↗
Sample interview questions
A few from the item bank.
01
Walk me through the last piece you wrote that mattered.
Listen for: A specific piece, a specific reader, the response it got. Why they wrote it that way.
02
Tell me about a series or beat you killed.
Listen for: A specific series. The traffic vs conversion data they used. The conversation with the lead.
03
What is a piece of content from a competitor you wish you had written?
Listen for: A specific URL. What they would have done differently. The reader gap it exposes.
04
Walk me through an editorial decision you made that the data later contradicted.
Listen for: A specific call. The data that came in. What they did next.
05
Describe a distribution channel you cracked.
Listen for: A specific channel (a niche newsletter, an industry community, a podcast loop). What worked. What did not.
See all 30 questions →
Job description template
Copy. Paste. Replace the bracketed bits.
content-marketer.md
218 words · 3 min read
# [Senior/Mid/Junior] content marketer · [city] or remote

We are hiring our [Nth] content marketer. You will own a beat end-to-end (currently: [the beat, the angle that matters]). The team is [N] writers, [head of marketing], [founder who edits]. We publish [cadence] and kill [retirement cadence].

## You will be good here if

- You have killed a series that had traffic but no conversion.
- You can write in our voice on the first draft.
- [The third trait you actually care about].

## What you will not get

A content-mill role. We do not commission ten pieces of the same shape. Every piece earns its place.

## Compensation

[Currency][low] to [high] base. [low] to [high] percent equity. We post the band because we mean it.

## How we hire

30-second post, screen + assessment via Picked, 20-min interview via Picked, one on-site half-day with the head of marketing and the CEO plus a live editorial discussion. We aim to give a yes or no in 7 days.

## What is the rubric

Voice instinct, research depth, editorial judgement, distribution craft, honesty about traffic quality. Not the byline count on your last CV.

That is the JD. Apply via [link] or just send a paragraph about the last piece you killed and why.

[Your name], [your title]
Full JD template page →
Hire a content marketer.
By Friday.
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$0.99 per AI-vetted candidate. First 50 free.
Hire content marketers · Picked.ai