picked.ai/bdr/jd-template
A business development representative
JD that is not generic.
One short, opinionated template. 280 words, not 1,800. Below: a side-by-side teardown of the typical job description and what to cut, the template ready to copy, and a one-click button to post it via Picked.
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The teardown
Side by side. Cut everything in red.
A typical JD · 1,847 words
scroll-killing
Business development representative (typical posting)
About us · cut
Founded in 2019, ACME Inc is a fast-growing, mission-driven, customer-obsessed scale-up empowering the modern hiring loop. We have been featured in TechCrunch, won several awards, and our culture has been recognised by Best Places to Work.
About the role · cut
You will be joining a passionate, collaborative team of self-starters in a dynamic, fast-paced environment. We are looking for a high-performing professional who is excited by ambiguity and ready to wear many hats.
Responsibilities · cut
- Collaborate with cross-functional partners to align stakeholders - Drive impact across the business - Champion excellence - Be a culture ambassador for the team - Wear many hats - Lots more bullets like this
Requirements · cut
- 5+ years of professional experience - Strong communication skills - Self-starter - Team player - Comfortable with ambiguity - Bachelor's degree or equivalent
Nice to haves · cut
- A laundry list of every tool anyone on the team has ever used - MBA / advanced degree - Previous experience at a high-growth startup
Benefits · cut most of this
- Competitive salary - Equity - Health, dental, vision - Unlimited PTO (which no-one takes) - Free snacks (in office) - Annual offsite - Pet-friendly office - Pinball machine
Picked template · 266 words
ships
Senior business development representative · London or hybrid

We are hiring our second BDR. You will own a named territory of one hundred mid-market accounts across UK fintech and SaaS, paired with one of our enterprise AEs. The team is one BDR, two AEs, and one CRO. We review the territory plan every month.

One paragraph, not six sections
Context. What the role owns. Team size. How you ship. Everything else is noise until the interview.
Skip the company overview
They found your JD. They can find your website. They will skim it. They will learn about you in the interview if they are still interested.
Bullets only where they earn their place
A list of "responsibilities" tells the candidate nothing they cannot guess.
Post the comp band
You will filter the wrong people anyway. Either pre-application or after offer. Pre is cheaper.
The template · plain text
Copy. Paste. Replace the bracketed bits.
bdr.md
266 words · 3 min read
# [Junior/Senior] business development representative · [city] or hybrid

We are hiring our [Nth] BDR. You will own a named territory of [N] accounts across [verticals], paired with [the AE or pod]. The team is [N] BDRs, [N] AEs, and [the sales leader]. We review the territory plan every [cadence].

## You will be good here if

- You have opened [N]+ named accounts where the in-house team had not cracked the door, and can name the public signal you used.
- You walk away from accounts that are not real rather than running the sequence to the end.
- You build the script, the sheet, or the workflow that the rest of the team copies.

## What you will not get

A list and a target and a quota. We expect you to build the list, defend why each account is on it, and tell the AE when an account should come off.

## Compensation

[Currency][low] to [high] base. [low] to [high] percent commission against booked-and-held meetings and sourced pipeline. OTE [Currency][total]. We post the band because we mean it.

## How we hire

30-second post, screen + assessment via Picked, 20-min interview via Picked, one 30-min role-play with the sales leader plus a 15-min team call. We aim to give a yes or no in 7 days.

## What is the rubric

Account research, voice quality, outbound craft, coachability, resilience. Not the meeting count on your last CV.

That is the JD. Apply via [link] or just send a paragraph about the last account you walked away from and why.

[Your name], [your title]
Tone rules
Eight phrases to delete
from every JD you ever write.
"Rockstar / ninja / wizard"
Nobody respectable applies to this. Replace with: nothing.
"Self-starter"
Means: we have no plan and no manager. Replace with: name the actual autonomy.
"Comfortable with ambiguity"
Same thing again. Replace with: tell them the specific ambiguity they will face.
"Fast-paced environment"
Means: chaotic. Replace with: name the cadence, sprints, ship-day, on-call.
"Champion"
A verb that means nothing. Replace with: the actual outcome.
"Mission-driven"
Say the mission. Do not make the candidate guess.
"Competitive salary"
Means: less than competitive. Post the band.
"Pet-friendly office / pinball machine"
Not the reason anyone joins. Talk about the work.
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Post the role.
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Business development representative job description template · Picked.ai