PPC Executive

We are looking for a data-driven and commercially minded PPC Executive to join our marketing team. In this role, you will be responsible for planning, implementing, managing, and optimising paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, and other digital channels. You will work closely with marketing, content, and analytics teams to drive high-quality traffic, generate leads, and maximise return on advertising spend. This is an excellent opportunity for someone who enjoys analysing data, testing new ideas, and delivering measurable business results through paid media. You will create, manage, and optimise PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and other platforms. You will conduct keyword research and audience targeting to identify growth opportunities, write compelling ad copy, and collaborate on creative assets. You will monitor campaign performance and make data-driven recommendations to improve results. You will manage budgets and ensure campaigns deliver against CPA, ROAS, and lead generation targets. You will perform A/B testing on ads, landing pages, audiences, and bidding strategies. You will analyse competitor activity and identify opportunities to improve campaign performance. You will track and report on campaign KPIs using Google Analytics, Looker Studio, and platform reporting tools. You will work with SEO, content, and design teams to align paid media activity with broader marketing objectives. You will stay up to date with industry trends, platform updates, and emerging advertising technologies. Success in this role means consistently achieving or exceeding campaign performance targets, improving lead quality and reducing cost per acquisition, delivering actionable insights through clear reporting and analysis, identifying new growth opportunities across paid channels, and contributing to overall marketing and business growth objectives. The role is remote with flexible working arrangements. You will have access to ongoing training, professional development, industry-leading marketing tools and technologies, and career progression opportunities within a growing organisation.

• Experience managing PPC campaigns across Google Ads and other paid platforms
• Strong understanding of keyword research, bidding strategies, and conversion tracking
• Proficiency with Google Analytics and performance reporting tools